App marketing is a tricky business. Most of you already know this. Go on, put your hand up if you’re an app developer and you’ve spent countless hours (and an unfathomable amount of dollars!) writing content about your amazing app. You might well have blasted out a gazillion press releases to app review sites and the likes, and crashed so many forums that you can’t remember what you posted where, but still your app sales are bumping along in single figures each week.
Tutorials that will show you how to create apps for iPod will show you step by step directions on how you can build your application. You no longer have to be a developer or even technologically oriented to build your app. You can adhere to the easy guidelines and have your app completely ready and in iTunes within two weeks.
How can you run an online business and not be using the Facebook iPhone app is beyond me. It’s by far the best out there – and really the only game in town. Not only do I use it to stay connected to my Facebook friends, but also I use it for posting photos and status updates on my Facebook fanpage. Hint: Did you know you could post a photo with a comment directly to your fanpage from the Facebook iPhone app? It’s really cool. Just click the small camera icon from the status update section on your fanpage and then click the “Upload a caption” before you upload the photo – presto!
If you were to ask me, what’s the one thing an app developer needs to do to ensure their app brand is successful, my answer is simply this: Only. Focus. On. Your. Target. Audience.
There are lots of nice resources out there that will help you navigate the waters of your first app. Many guides will take you through a step by step process, from the creation process through to marketing your app after it gets approved.
Submit to blogs: There are many How to market an app sites and review sites. Submit your app to as many sites as possible. You can avail these services at a cheap cost, if not free. If they demand money for publishing, please find whether they would provide links to your app’s iTunes page and more importantly your website.
You don’t have to construct sophisticated games. A number of the most basic games have made the builders huge amounts of money. Have you heard of Doodlejump? The designer of Doodlejump made a profit of $12M.
Sometimes getting your iPad app to sell might take time. Make them realize the genius that you are by maximizing your resources. You never know, your iPad app might be a great hit just waiting to happen.